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  • Don't Kill Your Sales! Top 3 Shopping Cart Turnoffs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.

  • #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos.

  • The Five Biggest Benefits Your Company Can Get From a Customer Advisory Council

    Article

    CONTENT TYPE: Article | TOPIC: None

    Still on the fence regarding whether to create a customer advisory board? Here are five reasons for doing so.

  • How Much Do People Use Messaging Apps? (Hint: A Lot)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers use messaging apps nearly five times more than other apps, and they are almost twice as likely to keep messaging apps (vs. other apps) on their phones, according to a recent report from Flurry.

  • 10 Tips to Ensure Your Emails Resonate in the Inbox

    Article

    CONTENT TYPE: Article | TOPIC: None

    An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.

  • Create a Killer Email Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.

  • The 10 Companies Business Students Most Want to Work For

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google is the company that undergraduate business students in the United States most want to work for, according to a recent poll conducted by Universum Global.

  • Curating Content: A Few Principles and Tools to Guide Your Efforts

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.

  • Angel, Advocate, or Demon: Which Kind of Influencer Are You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on?

  • Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!

  • Projected Ad Spend Changes by Format and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.

  • Find the Right Balance Between Big Data and Human Feedback

    Article

    CONTENT TYPE: Article | TOPIC: None

    Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences.

  • Does Your Content Marketing Need a DAM Makeover? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?

  • How to Track Your Tradeshow ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.

  • The Keys to an Effective Profile Photo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.

  • These Six Stupid Marketing Metrics Need to Die

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good.

  • Why Simplicity May Be the Secret to Brand Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.

  • Marketing and IT Execs Collaborating More [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a recent report from The Creative Group.

  • The Only 10 Slides You Need in a Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include.

  • 10 Ways to Improve Shopping Cart Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.