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  • Six Tips for Creating an Effective Online Customer Survey

    Article

    CONTENT TYPE: Article | TOPIC: None

    When using a free or subscription-based online tool to create a survey, you must be certain that the survey is carefully designed to yield the most valuable data.

  • How Effective Are Marketing Agency Blogs?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.

  • Personal Branding Trends for 2014 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.

  • Start 2014 Off Right: Five Marketing Trends You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.

  • Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.

  • How B2B IT Buyers Use Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.

  • Four Keys to Traditional Marketing in a Digital World

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools?

  • Today's Marketing Technology Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to know more about the vast arrays of software available to marketers today? Check out this infographic featuring 947 companies placed into 43 categories across six classes.

  • Results-Driven Marketing Creative in Four Steps, Part 3: The Right Medium

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.

  • 2014 To-Do List: Catch Up With 2013

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities.

  • Marketing Report Card: Professionals Rate Their Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals say their marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according to a survey by PR 20/20.

  • The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost

    Article

    CONTENT TYPE: Article | TOPIC: None

    So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?

  • Your Customers' Stories Improve Your Products—and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.

  • 2014 Content Marketing Trends and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.

  • The State of Social Media in 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.

  • #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the skinny on Amazon's new ad network.

  • Eight Steps for Making 2014 Your Video Marketing Year

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive.

  • Four Reasons Marketing Resolutions Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing resolutions, like personal ones, often fail for specific reasons. Here's a look at four of them.

  • How Tech Tastes Have Changed Since 2005

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fewer Americans today have desktop computers, VCRs, and basic cellphones compared with 2005, and more now own MP3 players, smartphones, and laptops, according to recent report by Gallup.

  • Four Marketing Performance Management Resolutions for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition.