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  • The Impact of Bad Customer Service Experiences [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of US workers say they would not deal with a company again after one or two bad customer service experiences, according to recent research from OfficeTeam.

  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

  • How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.

  • Why You Need to Give Customers Control Over Their Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    To build trust with customers, marketers need to be clear about what data they collect, where they send it, and why.

  • Mobile App Usage and Download Trends for 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.

  • Small but Mighty Marketing Tools Your Team Can Use Today

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use.

  • We Are How We Eat: How Grocery Shopping Data Reveals the New Consumer

    Article

    CONTENT TYPE: Article | TOPIC: None

    The relationship between brand and consumer has been transformed dramatically. Using grocery CPG as the lens through which we view those changes, we can influence change rather than just react to the new consumer.

  • Are Fortune 500 and Inc. 500 Companies Using Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • 10 Ways to Make Your Marketing Meetings More Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones.

  • Brand It Like Beyoncé

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too.

  • #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more...

  • Complacency May Be Ruining Your B2B Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Complacency is the most common way that B2Bs destroy relationships with their customers. But B2Bs can learn a lot from successful B2Cs about keeping customers happy and satisfied.

  • The 20 Most Popular Halloween Costumes by Paid Search Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.

  • Here We Grow: Four Tips to Scale Localized Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.

  • How to Operationalize Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

  • Five Things You Need to Know About Ad Agency Kickbacks

    Article

    CONTENT TYPE: Article | TOPIC: None

    US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers.

  • How Google Search Has Changed in 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics.

  • Marketing's Important Role in Accelerating Sales to Large Buying Groups

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even those below $50,000.

  • Product Marketing: Exclusivity Doesn't Always Mean a Big Price Tag

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of a personal lifestyle.

  • How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.