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Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.

Some 149 companies on the Fortune 500 list have active Instagram accounts and 110 companies on the Inc. 500 list have active accounts, the analysis found.

Nearly half (49%) of the top 200 companies on the Fortune 500 list are active on Instagram; 44% of the top 200 companies on the Inc. 500 list are active on Instagram.

Nike has the most Instagram followers of any Fortune 500 company (43.4 million).

Makeup Geek has the most Instagram followers of any Inc. 500 company (1.5 million).

The majority of Instagram posts made by the brands examined receive 1-30 comments per post (75% of Fortune 500 posts; 77% of Inc. 500 posts).

About the research: The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 and Inc. 500 companies.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji