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  • Paid vs. Organic Social Media: Which Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.

  • Engage Customers With Interactive Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

  • Four Steps to Lowering Your PPC Costs

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

  • Why B2B Marketers Must Offer Customers a B2C Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers.

  • How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

  • Email Open Rates on Mobile Devices by Industry, 2Q16

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.

  • Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

  • The Dark Side of Marketing Content on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.

  • The Most In-Demand Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage.

  • How the Sales Team Has Evolved [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are empowered by technology.

  • #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat.

  • How to Market to Millennials Without Pandering

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers.

  • What a Balanced Approach to Marketing Looks Like

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's savvy marketers strive to balance inbound and outbound tactics in their efforts to increase brand awareness, drive demand, and retain customers.

  • Consumers' Top Travel Stresses and Pet Peeves

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council.

  • Marketing Proficiency: A Golf Metaphor

    Article

    CONTENT TYPE: Article | TOPIC: None

    A successful golfer in a recent interview stressed the importance of being proficient with every club in his bag. Marketers, too, need to have proficiency with every "club" in their bag of marketing tactics.

  • Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?

  • What Do Journalists Like to See in PR Email Subject Lines?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.

  • Disruptive Marketing Lessons From the Trojan Horse

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business and marketing lessons to be learned from it.

  • Three Marketing Automation Fails You're Committing Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes?

  • The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand engagement.