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  • Marketers Can Win the Big Data Game by Playing It Smart

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want.

  • Five Modes of Persuasion You Need in Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.

  • #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners.

  • The Most Important Mobile E-Commerce Features

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report from Nielsen.

  • The New Rules of B2B Public Relations

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics.

  • How Real-Time Marketing Changes the Game

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.

  • The Best Resume Format for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group.

  • Brand Personification: The Ultimate Way to Get to Know Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world.

  • An Excellent Customer Experience Practically Markets by Itself

    Article

    CONTENT TYPE: Article | TOPIC: None

    A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the best customer experience.

  • Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.

  • Why Employees Don't Share Company News on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.

  • Five Reasons Predictive Marketing Software Should Be Your New BFF

    Article

    CONTENT TYPE: Article | TOPIC: None

    Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.

  • Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.

  • Five Questions You Need to Ask Before Purchasing New Technology

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.

  • Digital Agencies in 2016: Work and Wage Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take?

  • Five Ways Marketers Can Rev the Consumer Engagement Engine

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.

  • What Neuroscience Can Teach Us About Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us.

  • What Journalists Want From Online Corporate Newsrooms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.

  • Mobile Push Notifications: Help or Hindrance? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right.

  • Eight Ways Planning Will Make You a Better Content Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.