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  • The 10 Most Common Phrases in Viral Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.

  • Seven Tips for Improving Your Content Marketing With Scannable Web Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

  • Why You Should Align Your Ads to Your Customers' Activities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.

  • The Write Stuff: Is High-Quality Content More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?

  • 21 Video Marketing Ideas for Small-Business Budgets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.

  • What Marketers Need to Know About Data Scientists

    Article

    CONTENT TYPE: Article | TOPIC: None

    Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed.

  • Eight Tips for Running a Customer-Friendly Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far your business goes in our competitive world.

  • #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion.

  • What Americans Listen to While Commuting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research.

  • Rage Against the Mega-Corp.: How Your Small Business Can Dominate Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.

  • Four Tools for Endless Content Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.

  • When Your Conference Ends, Let the Content Repurposing Begin

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.

  • How Stressful Are Senior Marketing Jobs?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group.

  • Three Free Promotions That Grab Your Customers' Attention

    Article

    CONTENT TYPE: Article | TOPIC: None

    Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.

  • SEO Jobs in 2016: Salary and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to a recent report from Conductor.

  • Five Customer Conversations That Will Always Require Phone Calls

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite the astounding array of communication technologies, the simple phone call remains a powerful tool for businesses. These five conversations will always necessitate a phone call.

  • Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally.

  • What Marketers Really Think About Brand Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.