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  • How Trust in Influencers Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

  • Email Marketing Reliability vs. Social Media Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.

  • Why You Should Still Use Email Marketing in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness.

  • Content Marketers and AI: Efficiency, Speed, Usage, Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

  • LinkedIn Is the Epicenter of B2B Marketing—Here's How to Reap Its Benefits

    Article

    CONTENT TYPE: Article | TOPIC: None

    LinkedIn is the premier platform for B2B marketers to build visibility, personal brands, and sales opportunities. Discover how to grow reach and engage prospects effectively. Read more.

  • Catalyst for Collaboration: How DAM Elevates Creative Operations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If inefficient processes are slowing down your creative teams, it may be time for a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows in this free webinar. Sponsored by Canto.

  • Top 50 US Podcasts in 2Q25 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.

  • The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • How AI Is Impacting Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.

  • Five Social Media Advertising Trends Shaping the Future [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

  • What Data-Confident Organizations Do That's Different

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.

  • Five Trends Changing Marketing Today

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • The Measurement Paradox of Modern Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.

  • The 10Cs of Crisis Communication: A Framework

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority. Read more.

  • The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.

  • How ChatGPT and Google AI Mode Responses Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

  • The Most Effective Marketing Tactics for Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.

  • Marketing Campaign Buzzwords That Drive Website Visits [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?