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  • Virtual events can help your company create meaningful new connections with customers, build up and bolster your online presence, and weather the ongoing challenges of 2021. Sponsored by GoToWebinar.

  • The accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to persist—so ensure your sales enablement tech strategy measures up.

  • Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.

  • Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have a lot to gain from embracing the sustainable practices of their B2C counterparts.

  • In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market and make it clear that your brand is the superior choice.

  • Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

  • Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to recent research from Ascend2.

  • A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement.

  • Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.

  • Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

  • Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?

  • Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.

  • However 2020 played out for your company, it certainly illuminated some universal marketing obstacles that we can all learn from. Going into 2021, we can take advantage of those struggles and turn them into opportunities.

  • Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.

  • Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers (CMOs).

  • What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • If your brand's efforts to personalize customer communications are stuck at "Dear (first name)," it's time to up your game. With the right data, high-impact personalization is within your reach. Get ready to use dynamic content to your advantage. Sponsored by Iterable.

  • If challenges like data access, timing, and inflexible technology are holding you back from deploying personalized campaigns at scale, it's time for a change. Get ready to master the three levels of personalization and drive more revenue. Sponsored by Iterable.

  • When most marketers think "marketing automation," they think "efficiency." But when used strategically, automation can offer you so much more—loyal customer relationships, a boost to the bottom line, and a way to measure your marketing success. Sponsored by Act-On Software.

  • The MarketingProfs team convened a virtual roundup of marketing-expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict.