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  • In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.

  • Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes.

  • Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

  • Is your current marketing strategy helping your brand grow while keeping competitors at bay? Now is the time to make sure you're asking the right questions about your market and competition, and embedding evolution and adaptation into your marketing strategy.

  • Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.

  • If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.

  • Are your marketing efforts getting stale, or not working as well as they used to? Meeting the needs and interests of today's consumers starts with a brand experience management strategy that will drive real results. Sponsored by Qualtrics.

  • What should in-person events look like in a post-pandemic world? There are lots of questions to consider around safety, capacity, protocols, and more—and you need a plan in place before you even begin contacting potential venues, potential speakers, sponsors, and attendees. We've got the guidelines and checklists you need. Sponsored by Splash.

  • Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

  • As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.

  • Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.

  • Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.

  • With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.

  • Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.

  • If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.

  • In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected.

  • Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."

  • What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.

  • Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.