FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.

  • Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

  • Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.

  • Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

  • B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).

  • Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.

  • Five Trends Reshaping B2B Marketing Leadership in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

  • The Essential Guide to B2B Demand Generation Marketing

    Pillar Page

    CONTENT TYPE: Pillar Page | TOPIC: Demand Generation

    Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales team.

  • The Biggest Challenges to Aligning B2B Marketing and Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.

  • Five Signs Your Marketing and Sales Teams Need a Relationship Rx

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: None

    Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.

  • Six Content Assets to Help Your Sales Team Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.

  • Three Steps to Better Marketing and Sales Alignment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously.

  • Marketing Just Became Invaluable: A New Revenue Marketing Model for a New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The pandemic has changed customer relationships, and in the process we marketers have become more valuable than ever. We've known the power of digital, and mastered the strategy, tactics, and technology to harness it. Let's seize the opportunity to help remake Marketing and Sales.

  • A Messaging Framework: What It Is, Why You Need It, and How to Build It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.

  • Doubleheader Event: Campaign Execution & Measurement Best Practices

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But, getting a handle on campaign management and measurement can be challenging, especially when teams are working remotely. It all starts with internal alignment. Sponsored by Workfront.

  • The Biggest Benefits of Marketing Revenue Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.

  • How to Make the Most of Influencer Marketing During COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.

  • These Three Experiential Tactics Lead to Better B2B Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.

  • Do B2B Marketing and Sales Teams Cooperate Effectively?

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper.

  • How to Drive Sales and Marketing Alignment in an Enablement Role

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    COVID has shown us that everything is connected—and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective, here's how you can drive alignment.