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CONTENT TYPE: Article | TOPIC: Writing

Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way.

CONTENT TYPE: Article | TOPIC: Writing

Our reality—living in a state of isolation, bombarded with messages about the importance of maintaining separation—is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing.

CONTENT TYPE: Article | TOPIC: Marketing Content

We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.

CONTENT TYPE: Article | TOPIC: None

In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes and paints used by Picasso, I could become a great painter," Nick writes. However, there are some simple steps you can take that, when taken in the right sequence, really can improve your copy.

CONTENT TYPE: Article | TOPIC: Writing

Building Web sites involves three very different kinds of skill—technical, visual, and editorial—and the three must work together, which is why the task is so daunting. Here are 10 tips for smoothing the process.

CONTENT TYPE: Article | TOPIC: None

Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.

CONTENT TYPE: Article | TOPIC: None

With our focus on bold, blunt, "write-as-people-speak" prose in business, we no longer have any fancy phrases to lurk behind. We're on our own. Why has business writing become so much more direct in the comparatively short period of two generations or so?

CONTENT TYPE: Article | TOPIC: Marketing Content

This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more...

CONTENT TYPE: Article | TOPIC: None

Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.

CONTENT TYPE: Article | TOPIC: SEO

Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most important—why. Enter the content calendar.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Blogging is ubiquitous. Marketing experts, the media and the influx of books on business blogging give the impression that we should all do it, or be thinking about doing it. But should all businesses blog? Is it always a wise use of resources and an asset to an organization?

CONTENT TYPE: Article | TOPIC: None

Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you can overcome those challenges.