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  • Integration Playbook for B2B Marketing Masters

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Account-Based Marketing

    Account-based marketing promises to build relationships with prospects. But targeting your ideal customer can be a challenge. Enter RollWorks and its integration with LinkedIn's vast professional network. Sponsored by RollWorks and LinkedIn.

  • Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

  • Seven Guiding Principles for Noticeably Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

  • Time Spent Per Day on Social Media by Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research.

  • Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies.

  • How Many Days a Week Do Hybrid Workers Want to Be in the Office?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

  • Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Communications

    This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.

  • Fix the Glitch: Why SEO Link-Building Is Now a PR Job

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

  • Your Rebranding Blueprint for Brand Transformation

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now.

  • CMOs: The Top Martech Challenges for B2B Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

  • US Companies That Recruit Most From Employee Referrals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the 20 companies in the United States with the highest share of job offers made to candidates who received employee referrals.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Video is engaging. So it makes sense as a marketing channel. Problem is: budget, time, script... But with the insider knowledge that our three video marketing experts will share with you, you'll overcome all that. You'll learn how to produce high-quality videos that engage prospects and move them through your funnel. Sponsored by Vimeo.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

  • Four Types of Webinars That Convert Prospects Into Customers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

  • How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform's tools can help with budget optimization.

  • Accelerating AI's Impact Across the Entire Buyer & Customer Journey

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're aware of AI's potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt Heinz shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer's journey.

  • The Top Marketing Challenges Small Businesses Face

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

  • Effective B2B Email Strategies for the Win | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Email Marketing

    Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.

  • How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. Read more.