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  • WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

  • Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

  • Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A. Sponsored by Papirfly.

  • Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.

  • AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.

  • AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.

  • Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

  • Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.

  • Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

  • This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

  • Catch up on select AI news and developments from the past week or so. Stay in the know.

  • AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.

  • AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale. Read more.

  • Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?

  • When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more.

  • What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.

  • Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.

  • Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.

  • Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward. Read more.

  • Catch up on select AI news and developments from the past week or so. Stay in the know.