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  • Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor.

  • In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.

  • One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.

  • The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.

  • The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.

  • You have data EVERYWHERE—from your CRM to your marketing automation platform, and other systems in between. But it hasn't always been easy to use the data to improve customer experience. Until now. Sponsored by Drift.

  • "Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter.

  • We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.

  • COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.

  • Let's face our tough new reality: It's not easy to drive demand during this work-from-home era. Now, it's all about building operational agility into your marketing and customer experience. Here are three effective, data-reliant ways you can address your soft pipeline.

  • B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.

  • Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.

  • Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes—influencer marketing is a powerful but under-utilized tool for B2B marketers. Join us to learn how quality content makes influencer marketing an achievable goal.

  • With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike.

  • Our reality—living in a state of isolation, bombarded with messages about the importance of maintaining separation—is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing.

  • How do you vet a PR agency you want to hire? You want a strong agency partnership, but what does that even mean, and how do you start building one? Ask these seven questions when you're vetting and interviewing an agency.

  • Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn.

  • Appealing to influencers is part art, part science. And you need a stacked plan in place before you pitch them. Here's everything you need to do in order to work with those influencers you want to work with the most (and who will benefit you the most!).

  • If you're like most marketers, you're probably drowning in data but starving for actionable information. Here's how to get the insights you need to increase sales, conversions, and leads. Sponsored by Alight Analytics.

  • Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?