Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan
With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Communicate
Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.
CONTENT TYPE: Sponsored Webinar | TOPIC: None | ELEMENT: None
Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate
Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.
CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management
Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.
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