Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management
The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.
CONTENT TYPE: Article | TOPIC: Customer Experience
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.
CONTENT TYPE: Article | TOPIC: Demand Generation
Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.
CONTENT TYPE: Chart | TOPIC: Email
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months.
CONTENT TYPE: Infographic | TOPIC: Content
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Strategy
Wish you could manage your marketing efforts and outreach with more precision? If so, you need to be collecting and using Intent data, which allows you to better understand which products and services your buyers are interested in. Stop wasting time and money on prospects that aren't ready to buy, and boost your bottom line. Sponsored by Bombora.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Demand generation is a critical tool in a marketer's arsenal. But it's also an ever-evolving discipline—and if you don't keep up, you'll be left behind. It's time to make sure your demand gen efforts are well matched to your increasingly savvy target audiences. Sponsored by Sendoso.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.
For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.
CONTENT TYPE: Podcast | TOPIC: Content
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
CONTENT TYPE: Infographic | TOPIC: Career Management
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.
CONTENT TYPE: Article | TOPIC: Management
Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.
CONTENT TYPE: Chart | TOPIC: Websites
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.
CONTENT TYPE: Chart | TOPIC: Content
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.
Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021.
CONTENT TYPE: Infographic | TOPIC: Search
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?
CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience
If you want to improve loyalty, boost revenue, and maximize each customer touchpoint (and who doesn't?), it's time to up your experience management (XM) game. Join us for this not-to-be-missed session tailored to marketing and CX professionals—and learn how to adapt and improve your customer experience programs for the challenges of 2021 and beyond. Sponsored by Qualtrics.
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