Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation
CONTENT TYPE: Master Class | TOPIC: Demand Generation
Join Kenda Macdonald for her Master Class: The Secret to My (Demand Gen) Success. In 22 bite-sized lessons, you'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs immediately.
CONTENT TYPE: Chart | TOPIC: Branding
Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to recent research from MBLM.
CONTENT TYPE: Article | TOPIC: Email
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
CONTENT TYPE: Friday Forum | TOPIC: Email
Email marketing remains the workhorse of modern marketing—and its importance is heightened in this time of ongoing remote work. Yet, between new privacy rules and other industry shifts, it can be harder than ever to connect in meaningful ways with your audience. It's time to put a new strategy in place. Sponsored by Litmus.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success.
Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.
CONTENT TYPE: Article | TOPIC: Customer Experience
Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.
CONTENT TYPE: Article | TOPIC: Events
Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.
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