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  • Online Reputation Management 101: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy

    Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.

  • Should Brands Take Public Stands on Political Issues?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy

    Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

  • How to Heat Up Marketing Impact With Data-Driven Personas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas.

  • Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan

    With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.

  • How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Communicate

    Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • The Email Innovations That Most Interest Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.

  • The New Marketing Playbook for Voice

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: None | ELEMENT: None

    Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.

  • Email Personalization: Stats and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.

  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Management

    Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.