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  • Consumer Feelings: The Next Frontier in Market Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan

    These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.

  • How Consumers Feel About Brands' Use of AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology | ELEMENT: Plan

    Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll.

  • Email Opens by Time of Day

    Chart

    CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan

    The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus.

  • It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Plan

    It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns.

  • Mat Sweezey's List of 103 Marketing Thought Leaders, by Category [Opinion]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan

    This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines.

  • Content Marketing Strategies for a Technical Audience

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

    Technical audiences value content that helps them solve problems, and makes it easier to do their jobs well—especially when it's produced and promoted by companies they trust. This guide offers the best practices and helpful tips that you need. Sponsored by Stack Overflow.

  • Lead Gen: A Primer on Developer Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan

    It's no secret that developers are a particularly challenging audience for advertisers. Are your developer-targeted marketing efforts working as well as they could be? Sponsored by Stack Overflow.

  • A Winning Digital Ad Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Management

    Is your digital advertising performing as well as it could be? Do you have an effective strategy in place? We'll show you how to up your game. Sponsored by Marketo.

  • Social Media Visibility Has a Price: 7 Things You Must Do

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create

    Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.

  • Branding and Design Are Inseparable: The Why, The How, and Two Examples

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy

    Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples.

  • Why Digital Marketing Is More Important Than Ever Before [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.

  • Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email | ELEMENT: Create

    MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.

  • The Six Secrets to Successful Influencer Campaigns

    Course

    CONTENT TYPE: Course | TOPIC: Public Relations | ELEMENT: Plan

    Influencers are all the rage these days, and for good reason. Working with respected, trusted influencers in your industry on targeted campaigns can spark awareness, elevate your brand, boost sales, increase loyalty, and build your business. The key is knowing how to do it flawlessly. We can show you why and (more importantly) how to build influencer campaigns that truly work.

  • Four Tips for Hiring Accountable Team Members Who Actually Get Things Done

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right.

  • 90% of Consumers Want You to Improve Your Email Personalization... Here's How to Do It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Communicate

    Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • The Top Challenges Facing Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Strategy

    Sales leaders and front-line salespeople agree that prospecting is their top challenge, but after that they disagree on the most difficult aspects of their jobs, according to recent research from RAIN Group.

  • Facebook Marketing in a Changing World

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan

    Are you struggling to keep up with Facebook's shifting features, priorities, and related marketing opportunities? We'll show you how to focus on the right mix.

  • What People Buy In-Store vs. Online [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Consumers tend to shop in store for what they "need" and online for what they "want," according to recent research from Signs.com.

  • How to Keep Your Best Customers Coming Back With Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how—including how marketing automation can make ABM a piece of cake.

  • Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.