Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Strategy
Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest.
CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Communicate
Content marketing has become central to business strategy, but marketers are still struggling to prove its effect on closing business. Are interactive content experiences the key to both more effective marketing and more insightful attribution? Get the study from Forrester Consulting on behalf of Turtl.
CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Plan
Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard. Available on-demand through Feb 15, 2020.
CONTENT TYPE: Sponsored Webinar | TOPIC: Management | ELEMENT: Management
Marketing is always changing. And with that comes greater expectations for marketers to produce ever-better results, quickly, and with limited resources. Now more than ever, marketers must be equipped with the right tools and processes to get results. Sponsored by Workfront.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create
Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Create
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It's really hard... What's a marketer to do? Execute the following three highly effective stratagems.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content | ELEMENT: Plan
For many marketers, video can still feel like an afterthought. A "nice to have" if time, budget, and other resources permit. Sound familiar? Sponsored by Prezi.
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze
We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't whether influencers create value for brands. It's what that value is—or, more specifically, how do we measure it.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Analyze
Brands have near-universal visibility into email opens and clicks, and excellent visibility into bounces. But those metrics lack the depth and granularity needed to truly understand what's driving your successes and failures. We need these three KPIs instead.
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