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  • Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.

  • As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

  • Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.

  • Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.

  • B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's most powerful thought leaders and their perspectives.

  • A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how to select those impactful images.

  • Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.

  • Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram.

  • Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently.

  • Writer's block got you down? Not confident in your grammar? Got the email writing chops, but the thought of crafting a video script sends you into a state of panic? These 13 on-demand sessions will give you the inspiration and tactical advice you need to make your writing ludicrously spectacular!