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  • Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.

  • Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.

  • Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.

  • This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.

  • Want to meet or beat your 2022 holiday email marketing goals? Join this webinar to learn three simple things you can do right now to help your fourth quarter emails perform... before the holiday rush. You'll also learn which pitfalls to avoid and how to stay out of the spam folder. Sponsored by ZeroBounce.

  • Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.

  • Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

  • A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.

  • Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently.

  • Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

  • The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.

  • A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.

  • It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.

  • This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.

  • George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.

  • One concrete way to maximize marketing ROI is to reduce the amount of waste of potential leads across the entire user journey. To help you start the process, here are six applications you may not have previously considered.

  • Email spam filters are smart enough to know what your regular delivery schedule looks like. If your holiday campaigns look different, you'll have to tackle your sender reputation ahead of time. Here's how.

  • This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.

  • Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?