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  • It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.

  • Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

  • This article explores what entry points are and how to successfully use them to get people signed up and into your database.

  • When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

  • This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.

  • Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

  • Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.

  • This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.

  • The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

  • Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

  • Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure.

  • So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.

  • "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.

  • Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.

  • Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building.

  • Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.

  • Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.