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  • Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.

  • Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

  • Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.

  • Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

  • Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

  • Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

  • This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.

  • We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.

  • SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

  • B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.

  • This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.

  • Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.

  • Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.

  • How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.

  • There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.