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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Marketing With Video Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Create

    Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.

  • Email Marketing Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Email | ELEMENT: Strategy

    Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • Nine Cringey Mistakes in Marketing Writing and Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.

  • How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.

  • How to Build Out Your Marketing Attribution Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth.

  • What Shoppers Want: Customization, Coupons, Digital [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan

    Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."

  • The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • Email Fail: Mistakes to Avoid When You're Sending a Big Campaign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Create

    It happens to all of us: the dreaded email fail. The kind of mistake that incites Twitter jeering and emails from your boss (or, worse, your CEO). Mistakes can happen when you're moving too fast, deadlines are tight, and you're juggling multiple campaigns. The good news? You can avoid many of the most common mistakes.

  • How to Create Effective Sales Enablement Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.

  • The Ultimate SEO Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Management

    Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic.

  • Seven Ways B2Bs Can Use Social Media to Boost Conversion Rates and Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

    B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.

  • Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create

    B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.

  • Content Marketing Strategies for a Technical Audience

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Content | ELEMENT: Create

    Technical audiences value content that helps them solve problems, and makes it easier to do their jobs well—especially when it's produced and promoted by companies they trust. This guide offers the best practices and helpful tips that you need. Sponsored by Stack Overflow.

  • Lead Gen: A Primer on Developer Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan

    It's no secret that developers are a particularly challenging audience for advertisers. Are your developer-targeted marketing efforts working as well as they could be? Sponsored by Stack Overflow.

  • Social Media Visibility Has a Price: 7 Things You Must Do

    Article

    CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create

    Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.