Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Content
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.
CONTENT TYPE: Infographic | TOPIC: Content
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
CONTENT TYPE: Article | TOPIC: Content
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.
CONTENT TYPE: Infographic | TOPIC: Social Media
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.
CONTENT TYPE: Sponsored Article | TOPIC: Content
The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.
CONTENT TYPE: Chart | TOPIC: Content
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
CONTENT TYPE: Infographic | TOPIC: Websites
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
CONTENT TYPE: Infographic | TOPIC: Search
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?
CONTENT TYPE: Infographic | TOPIC: Mobile
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?
CONTENT TYPE: Podcast | TOPIC: Public Relations
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way.
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