Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging.
CONTENT TYPE: Article | TOPIC: Search
B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.
CONTENT TYPE: Sponsored Article | TOPIC: Email
Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the early 2000s. Use the tips and tactics in this article to create more engaging, personal triggered emails with better engagement.
CONTENT TYPE: Article | TOPIC: Social Media
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company.
CONTENT TYPE: Article | TOPIC: Demand Generation
In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.
CONTENT TYPE: Chart | TOPIC: Content
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?
Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.
CONTENT TYPE: Article | TOPIC: Content
Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.
CONTENT TYPE: Podcast | TOPIC: Content
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.
CONTENT TYPE: Infographic | TOPIC: Search
It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.
CONTENT TYPE: Article | TOPIC: Events
B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed.
This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.
CONTENT TYPE: Article | TOPIC: Branding
In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.
Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.
Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.
CONTENT TYPE: Article | TOPIC: Email
Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns.
CONTENT TYPE: Infographic | TOPIC: Email
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
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