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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Marketing With Video Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Create

    Do you feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate it into your overall strategy, and what platforms should you be using? Sponsored by Vidyard.

  • Email Marketing Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Email | ELEMENT: Create

    Are you ready to take your email campaigns to new heights? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create

    Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.

  • How Consumers Discover New Retail Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management

    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

  • Three Proven Strategies for Engaging Millennial and Gen Z Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Five Steps to Building Trust With Thought Leadership

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy

    A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.

  • Keep Consumers From Cheating on You: Foster a Community to Stay Together

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.

  • How to Write Cold Emails to Millennials and Get a Response

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create

    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • Brand Video Benchmarks: Length and Engagement Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.

  • Interactive Emails: Understanding the Trend

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Create

    Is your brand using the power of interactive emails to make them more engaging and effective? It's a hot trend and one you shouldn't ignore—but if you're not sure where to start, or how to make interactivity work for your brand, this guide is for you. Sponsored by Litmus.

  • Six Ways to Be More Genuine in Your Customer Interactions

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

    Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

  • Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Analyze

    Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.