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  • It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

  • This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders.

  • B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content.

  • The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

  • Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

  • To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.

  • This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.

  • If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.

  • Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

  • This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

  • Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.

  • People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.

  • So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

  • Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.