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  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • The Biggest Challenges Salespeople Are Facing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

  • Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

  • Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

  • The Podcast Audience: Demographic Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

  • Speed It Up: What Frustrates Business Website Visitors

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

  • Wither Facebook? The Social Platforms Used Most in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • Can ChatGPT Write B2B Tech Articles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.

  • What Senior Tech Leaders Look for in B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

  • 12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.

  • For Long-Term Market Advantage, Analyze Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.

  • The 10 Phrases People Use Most When Searching Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

  • Five Whitepaper Design Mistakes That Are Costing You Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

  • What B2B Buyers Want From Vendor Chatbots

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.

  • A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist.

  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • What the Most Successful Content Marketers Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

  • The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.