Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what AI is and isn't, and what it can and can't do.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Strategy
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that gap.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte.
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response rates?
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Create
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Strategy
Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.
A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing | ELEMENT: Strategy
How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
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