Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.
The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Strategy
Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy
Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on?
Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks.
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