Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Social Media
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.
CONTENT TYPE: Chart | TOPIC: Management
Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.
CONTENT TYPE: Article | TOPIC: Customer Experience
The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.
CONTENT TYPE: Article | TOPIC: Marketing Technology
The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.
CONTENT TYPE: Chart | TOPIC: Social Media
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration problems. Read more.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from Drift and Heinz Marketing.
CONTENT TYPE: Article | TOPIC: Demand Generation
In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.
The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.
The pandemic has changed customer relationships, and in the process we marketers have become more valuable than ever. We've known the power of digital, and mastered the strategy, tactics, and technology to harness it. Let's seize the opportunity to help remake Marketing and Sales.
CONTENT TYPE: Chart | TOPIC: Content
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement among this valuable group.
Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously.
B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more.
Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue.
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