Strategy Resources for Marketing Professionals

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The State of B2B Pipeline Growth [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.
The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

Article

CONTENT TYPE: Article | TOPIC: SEO

Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!
Why B2B Marketers Are Investing in AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.
B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.
Brands & Politics: Do People Want Brands to Weigh In More?

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Why a Purpose-Driven Marketing Strategy Matters in B2B

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
The Eight Laws of B2B Tech Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.
How US Small Businesses Are Using AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Navigating AI Adoption and Use in Marketing: A Strategic Approach

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
The 40 Brands US Customers Are Most Loyal To [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.
'Human-Ready Marketing': The Power of Human-AI Synergy

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.
How to Align Product and Marketing Teams Through Positioning

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.
How to Conduct an SEO Competitor Analysis [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.
The Biggest Barriers to Adopting AI for Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

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The State of B2B Pipeline Growth [Infographic]

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

Why B2B Marketers Are Investing in AI

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Brands & Politics: Do People Want Brands to Weigh In More?

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Why a Purpose-Driven Marketing Strategy Matters in B2B

The Eight Laws of B2B Tech Marketing [Infographic]

How US Small Businesses Are Using AI

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

Navigating AI Adoption and Use in Marketing: A Strategic Approach

The 40 Brands US Customers Are Most Loyal To [Infographic]

'Human-Ready Marketing': The Power of Human-AI Synergy

How to Align Product and Marketing Teams Through Positioning

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

How to Conduct an SEO Competitor Analysis [Infographic]

The Biggest Barriers to Adopting AI for Marketing

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric