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CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Analyze
Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: None
The traditional marketing and sales funnel doesn't reflect how most B2B sales works these days--how buyers behave and how purchasing decisions are made. Here's how to win in the new environment.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Management
Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management
Your new ABM program will need a new lead management process: The parts may be similar to your current process, but they work differently for ABM.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Strategy
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: None
Account-Based Marketing: it may be a strategy with a long history, but today's campaigns are more sophisticated than ever. Persistent identification—connecting people to accounts throughout the customer journey so you know who to target and when—is your key to success. Sponsored by Dun & Bradstreet.
ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But don't get tangled up in the hype; success relies on a careful approach.
Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.
Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
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