Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.
CONTENT TYPE: Podcast | TOPIC: Branding
Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.
CONTENT TYPE: Chart | TOPIC: Content
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.
CONTENT TYPE: Chart | TOPIC: Branding
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more.
CONTENT TYPE: Infographic | TOPIC: Branding
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one?
CONTENT TYPE: Podcast | TOPIC: Public Relations
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years.
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition.
CONTENT TYPE: Article | TOPIC: Career Management
You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand.
CONTENT TYPE: Article | TOPIC: Customer Experience
As the world shifts further toward a culture of technology following the tumultuous year of 2020, building a culture of trust is a difficult task for any brand. Show your customers they can trust you by focusing on these three things.
CONTENT TYPE: Article | TOPIC: Management
Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.
Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.
CONTENT TYPE: Webinar | TOPIC: Branding
Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.
Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.
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