Branding Resources for Brand Building

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How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Branding

It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.
Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.
Digital Marketing Across Borders: How to Reach a Multilingual Audience

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets.
Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.
The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general.
How to Effectively Build Your Brand Within Emerging Virtual Worlds

Article

CONTENT TYPE: Article | TOPIC: Branding

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.
Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Branding

Is your organization ready for a rebrand? Don't jump the gun. Before you launch, take these three steps.
Brand Extensions: A Strategic Path to Growth

Article

CONTENT TYPE: Article | TOPIC: Branding

A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful.
Five B2B Brands That Prove Voice Search Is More Than Hype

Article

CONTENT TYPE: Article | TOPIC: SEO

Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.
The Most Valuable Global Brands

Chart

CONTENT TYPE: Chart | TOPIC: Branding

The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.
Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.
Six Steps for Branding Your Emails Like a Pro [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro?
The Everybody Writes 2 Book Launch Bash!

Webinar

CONTENT TYPE: Webinar | TOPIC: Branding

Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."
To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Article

CONTENT TYPE: Article | TOPIC: Branding

It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences.
How to Create a Social Media Style Guide in Five Steps

Article

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.
A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

Article

CONTENT TYPE: Article | TOPIC: Branding

Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.
Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.
How to Budget for Your Brand Strategy in 2023

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Branding

It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.
Four Ways to Improve Brand Loyalty [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

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How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

Digital Marketing Across Borders: How to Reach a Multilingual Audience

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]

How to Effectively Build Your Brand Within Emerging Virtual Worlds

Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation

Brand Extensions: A Strategic Path to Growth

Five B2B Brands That Prove Voice Search Is More Than Hype

The Most Valuable Global Brands

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

Six Steps for Branding Your Emails Like a Pro [Infographic]

The Everybody Writes 2 Book Launch Bash!

To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

How to Create a Social Media Style Guide in Five Steps

A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

How to Budget for Your Brand Strategy in 2023

Four Ways to Improve Brand Loyalty [Infographic]