Branding Resources for Impressive Brand Development

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Stories help us build brands that stand out. In this lesson, you'll learn how to tell your brand's core story, identify your main character, and define your brand voice.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Content is king. Content rules. But there's too much content today! What's a brand builder to do? During this lesson, you'll learn sustainable systems for creating unique content based on customer challenges and pain points.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

People are key to building a strong, authentic brand. In this lesson, you'll develop a system for developing strong relationships among your community of brand advocates—from your employees to your best customers.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Brands today have to be transparent in what they say and what they do. Also, as complex as our world is, simplicity is key in standing out. During this lesson, you'll learn how to audit your brand for clarity—both in terms of transparency and simplicity.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

You build your brand through everything you do, from traditional one-way touchpoints like advertising to interactive touchpoints like social media. In this lesson, you'll learn to map your brand experience—both online and off—and address any gaps you may have.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

With the seven dynamics mastered, it's time to focus on the ongoing work of brand building. During this final lesson, you'll learn to connect your day-to-day branding to important organizational concepts, like company culture and growth.