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  • Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.

  • Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives.

  • The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

  • The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!

  • Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.

  • This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.

  • Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.

  • This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.

  • AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.

  • Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.

  • Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.

  • Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

  • In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.

  • Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.

  • Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.

  • Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.

  • Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

  • This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.

  • What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.