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  • Demos Booked ≠ Ready: How B2B Tech Marketers Can Unblock Stalled Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals. Sponsored by 3rd + Taylor.

  • How B2B Prospecting Has Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

  • How People Feel About Customer Service AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.

  • Marketing to Machines: The New Funnel for an AI-Driven Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

  • Social Media Platform Trends in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the most widely used social platform by adults in the United States, according to recent research.

  • Do Marketers Know the Vocabulary of AI Search Optimization?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

  • The New Marketing Playbook: Why Connection Beats Conversion Every Time

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.

  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • What Makes for Great Customer Communication?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

  • The Top Frustrations B2B Buyers Have With Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • The AI, Device, and Media Habits of Gen Alpha Teens in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

  • What Makes Customers Abandon Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey.

  • How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

  • Implementing ABM? Why a Customer Advisory Board Should Be Step One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

  • Software Buying Experiences Online: What Buyers Want From Sellers

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?

  • How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

  • Generative AI Is Changing How We Think About Customer Experience & Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

  • Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.

  • What Drives Customer Loyalty? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?

  • The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.