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  • Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.

  • Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded.

  • This infographic guide outlines the impact customer satisfaction has on a business, key drivers of customer satisfaction, three metrics of customer satisfaction, and four principles for improving customer satisfaction. Worth your time to take a look!

  • You'd think we'd be naturals at this whole "talking to other humans" thing. After all, even though we're marketers, we never stop being customers ourselves, and we're more familiar than most with how brands grab our attention successfully (or not). Here's how our marketing can be more human—and more effective.

  • Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

  • We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.

  • Which brands are the most popular with teens in the United States? Nike, Amazon, Netflix, YouTube, Snapchat, and Instagram are among the favorites, according to recent research from Piper Jaffray.

  • As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be clients expect from service providers like you? This infographic will help.

  • The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.

  • The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.

  • 'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines.

  • The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.

  • In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling.

  • Loyalty rewards have been around since the 1700s, but programs have changed dramatically due to innovations in technology and e-commerce. But have those changes advanced customer loyalty? Not necessarily. But these 10 best-practices, based on research, data, and experience, actually do produce results.

  • We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't ignore customers.

  • Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.

  • "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

  • Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse.