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  • A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

  • Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value should not be underestimated. Now is the time to amp up your live-event strategy. Sponsored by Cvent.

  • Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

  • Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.

  • Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.

  • How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.

  • You'd think that a company that's been hosting virtual, live marketing education for years could easily morph its flagship in-person B2B Forum into an online event. But you'd be wrong. What did we learn from our planning and execution?

  • Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging—and here's how to take advantage of them successfully.

  • That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by using this checklist.

  • Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at half capacity—because of COVID-19, according to recent research from the Event Leadership Institute.