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  • Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

  • What Is Affiliate Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers.

  • The Brand Benefits Playbook

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits. Join MarketingProfs CEO and Founder Allen Weiss for The Brand Benefits Playbook, a free webinar from MarketingProfs to explore insights from his latest book.

  • How to Market to Introverts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types.

  • Creepy or Cool? How People Feel About Brand Interactions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

  • Eight Alternatives to Google Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Beyond SEO: How Modern Content Marketing Powers Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • The Top Benefits and Challenges of Printed Marketing Materials

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.

  • B2B Tech Marketers' Budget Expectations for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • Martech 2024: Three Trend Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

  • The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?

  • The Business Outlook for Marketing Agencies in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

  • How to Gain Managerial Approval for Your Go-to-Market Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.

  • Fundamental Change Is Coming to B2B Marketing in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.

  • Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

  • 'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results.

  • The Paid Channels Marketers Plan to Increase Spend On in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

  • Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

  • Marketing as a Service, or How to Improve B2B Marketing Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.