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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Meet Your New AEO Ally: The Press Release

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Public Relations

    Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

  • 2026 B2B Marketing Strategies Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    AI is everywhere. But how exactly will you fit AI into your B2B marketing strategy for the year ahead? Join three expert-led sessions revealing proven workflows and automations that speed up and simplify your team's work so your brand can be more efficient, effective, and profitable. Sponsored by ZoomInfo.

  • SMB Landing Page Optimization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.

  • How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

  • Brand vs. Branding: Aligning Your Brand and Branding Builds Perception and Trust

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more.

  • The Top Frustrations B2B Buyers Have With Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • How US Professionals Are Building Their Personal Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

  • How Digital Twins Are Transforming B2B Marketing Product Launches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.

  • LinkedIn’s Advertising Business Is Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

  • How to Make Your Social Media Strategy Feel Organic [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media.

  • How AI Is Reshaping the Modern Marketing Org

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more.

  • AEO Optimization Checklists: How to Make Your Press Releases More Visible

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Public Relations

    AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more.

  • How SaaS Solution Preferences Are Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.

  • Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.

  • This 15-Minute Audit Finds Hidden Revenue in Your Video Library

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.

  • What Makes Customers Abandon Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey.

  • How SMB Marketers Can Turn AI Hype Into Reality With Voice AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.

  • Why Do Large Language Models (LLMs) Love Press Releases?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Public Relations

    AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more.

  • Implementing ABM? Why a Customer Advisory Board Should Be Step One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.