The greatest B2B marketing conference
on the planet!
Join us in Boston October 4-6 or online October 5-6.
Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through rates, measurements and metrics inform your decisions, enabling you to create more effective, targeted marketing campaigns.
MarketingProfs’ comprehensive library of marketing measurement and metrics resources can help you harness the power of analytics and guide you in creating a data driven marketing strategy. Our articles, webinars, infographics, charts, courses and more will assist you in quantifying the impact of your marketing, allowing you to maximize results. Best of all, these free resources are just a mouse click away. Get started now.
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.
CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics
Join Trust Insights co-founder and marketing analytics expert Christopher S. Penn as he explores the marketing analytics trends that marketers will care most about in the year ahead. What should you know? What can you safely put on the back burner? Sponsored by Seismic.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
You can produce all the content you want, but if you're not gathering intelligence about that content—such as who is consuming it, when and how it's being consumed, and whether it's making an impact—then what's the point? Here are tips and tools to help you unlock the power of content intelligence.
Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.
Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.
CONTENT TYPE: Course | TOPIC: Measurement & Analytics
It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results.
CONTENT TYPE: Learning Path | TOPIC: Measurement & Analytics
It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this learning path, you'll be checking metrics, interpreting data, making adjustments, and presenting your marketing program and campaign analytics results like a whiz.
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.
Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation
Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.
Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.
CONTENT TYPE: Chart | TOPIC: Measurement & Analytics
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!