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CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.
CONTENT TYPE: Article | TOPIC: Communications
Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.
CONTENT TYPE: Infographic | TOPIC: Communications
With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.
Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
CONTENT TYPE: Chart | TOPIC: Communications
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in the years to come.
CONTENT TYPE: Sponsored Article | TOPIC: Communications
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.
When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.
You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.
With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.
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