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  • Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.

  • Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018.

  • There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.

  • Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.

  • SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.

  • Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.

  • Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.

  • As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started.