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  • How to Build Zero-Click Content in the Age of AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    The marketing funnel has fundamentally changed. With more than two-thirds of Google searches ending without a click and platforms rewarding content that keeps users on-platform, traditional "click-through" strategies are becoming obsolete. Join us for a practical session on building content that delivers value without requiring a click—while leveraging AI and video to scale this approach. Sponsored by Goldcast.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • AI Agents: Your New Digital Team Scaling the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

  • How AI Is Impacting Account-Based GTM Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?

  • What Are AI Agents? What Marketers and Businesses Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more.

  • What B2B Salespeople Want From Their CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?

  • The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.

  • Images Define Your Brand: Five Stages of the Image Processing Maturity Model

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.

  • The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era. Read more.

  • How AI Is Being Used in HR [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

  • What's Different About the World's Most Successful B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.

  • Eight Useful ChatGPT Prompts for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

  • How Market Researchers Are Using Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.

  • AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.

  • Human Content: What It Means & Why It's Important

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.

  • How to Meet Your Content Goals During Economic Uncertainty

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

  • The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

  • Content Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Are you asked to create more content—without additional resources? Discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow, and creating content that meets the C-suite's needs. Sponsored by Canto.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Which US Jobs Are Using Generative AI the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.