FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

  • When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

  • Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year.

  • Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.

  • Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.

  • Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.

  • A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.

  • Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.