Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management
When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!
CONTENT TYPE: Chart | TOPIC: Writing | ELEMENT: Create
Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.
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