Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: None
Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.
Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: None
B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.
CONTENT TYPE: Webinar | TOPIC: Mobile | ELEMENT: Create
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Plan
Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation.
As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Plan
In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Strategy
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Strategy
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
CONTENT TYPE: Guide/Report | TOPIC: Writing | ELEMENT: Management
If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.
Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
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