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CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Communicate
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Plan
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Analyze
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.
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