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  • The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics.

  • From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.

  • B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.

  • Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.

  • Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.

  • Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.

  • Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together.

  • What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?

  • Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.