Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create
Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "haha"? Which are the standout brands? And so on and so on. Here's a handy wrap-up of Facebook reactions and actions in the past year.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Management
Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: None
If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce. Check out some of the more interesting stats and initial figures behind that proposition.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Strategy
Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.
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