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CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

CONTENT TYPE: Chart | TOPIC: SEO

What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.

CONTENT TYPE: Chart | TOPIC: Branding

People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.

CONTENT TYPE: Chart | TOPIC: Career Development

Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

CONTENT TYPE: Infographic | TOPIC: Marketing Content

How can you develop content for your business site that helps you accomplish your goals?