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  • Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.

  • How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

  • How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.

  • This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications professionals, and salespeople.

  • ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

  • Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

  • This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

  • This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.

  • Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

  • What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

  • This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.

  • This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and personalization, email automation, and email AI usage.

  • Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

  • Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

  • The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section.

  • What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

  • Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

  • Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

  • B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

  • Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.