Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Strategy
Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Strategy
SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: None
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Analyze
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
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