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B2B Marketing Events

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How to Maximize Trade Show ROI

May 2, 2024 — 2:00 PM ET

Your organization spends a lot of time and money to prepare for trade shows. Are you confident you're putting your resources to their best use? Discover insights and best-practices for maximizing your trade show ROI in this free webinar. Sponsored by Cvent.

Accelerating AI's Impact Across the Entire Buyer & Customer Journey

May 8, 2024 — 12:00 PM ET

You're aware of AI's potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt Heinz shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer's journey.

Video Marketing Friday Forum

May 10, 2024 — 11:30 AM ET

Video is engaging. So it makes sense as a marketing channel. Problem is: budget, time, script... But with the insider knowledge that our three video marketing experts will share with you, you'll overcome all that. You'll learn how to produce high-quality videos that engage prospects and move them through your funnel. Sponsored by Vimeo.

Content From the Most Trusted Voices in B2B Marketing

Get expert advice on content, branding, strategy, digital marketing, demand generation, and much more...

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MarketingProfs B2B Forum

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

How B2B Marketing Leaders Are Brand-Building With Video [Infographic]

April 30, 2024 — 10:00 AM ET

Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.

Tech Marketers Need to Rethink Automation

April 25, 2024 — 10:00 AM ET

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.