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The Obama Playbook: How Digital Marketing and Social Media Won the Election

The Obama campaign provides a textbook case for how to leverage digital marketing and social media to fuel a campaign, build awareness, raise funds, and start a movement. Whatever your politics, The Obama Playbook: How Digital Marketing and Social Media Won the Election will show you new ways to put the power to act directly on behalf of your company into the hands of your partner-customers, giving them the tools and guidelines they need to champion your brand. What marketer doesn't want to mobilize and energize an army of volunteer advocates?

At close to 30 pages, this compelling, dynamic document walks you through everything the Obama campaign did right with digital marketing and social media and shows how you can replicate the strategies to benefit your business. Rich with actionable detail, it tackles in no-nonsense language everything from the principles of Web marketing, to search engine optimization, to social networking, to pinpoint-targeted mobile marketing. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.

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