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Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them

Landing pages are a critical and often overlooked part of your online marketing mix. Landing pages drive revenue, increase efficiency and aid in creating a well branded user experience. You need a page that is neither too cluttered nor too sparse. When users hit your landing page, they should know immediately where they are, what is available to them, and what the next step is. Unfortunately, that's not how most landing pages are.

To help you keep your landing pages streamlined and effective, we've put together this introductory guide, Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them. This 27-page guide covers:

  • Top Landing Page Mistakes
  • How to Fix What's Broken
  • How to Start from the Designer's Desk
  • The Importance of Testing Your Landing Pages

This guide is appropriate for a range of experience levels and will guide marketers on their journey to creating the ultimate landing page experience. If you're ready to increase conversions, you're ready for Landing Pages 101: Common Mistakes that Confuse and Confound—And How to Fix Them.

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