Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Cover
$49.00


Add to Cart
Want all the products
in our store for less, or even FREE?

Try PRO Membership Today
Pricing
Regular: $49.00
PRO Member: FREE

Email Essentials: The Keys to Increasing Open Rates

Email is one of the most valuable components of the marketing mix. A recent report from Gigaom and Extole hails it as the most effective tactic across much of the sales funnel, and a recent survey conducted by the Economist Intelligence Unit in partnership with Lyris found that email sways purchase consideration more than any other source, including personal referrals.

But even our best performers can—and should—be continuously optimized. For email, open rates are a great place to start because, as you know, it's unlikely that anyone will act on your email if they don't first open it and give it a chance.

In this 24-page guide, we begin by introducing email open rates, current industry averages, and ways to maximize your data accuracy. Then, we delve into six key factors that greatly impact email opens—a clean list, strong deliverability, segmented mailings, good presentation, excellent timing, and ongoing testing—and offer various tips for improving your efforts in these areas.

You will learn:

  • What open rates are, and how you can improve them
  • How to effectively segment your list
  • Tips for making a good first impression in your emails

Get this for FREE with PRO Membership

This is just one of over 4000 marketing downloads, templates, guides, research reports, surveys, case studies and how-to articles INCLUDED with PRO Membership. Sign up today

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!