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The Three Cs of Successful Positioning

To effectively position your B2B software or product, you need to gain a thorough understanding of the three Cs: your channel, your customer, and your competition. Conducting three Cs research is the first step in the business process for positioning.

In this 15-page guide, you'll learn how to research the three Cs, their importance, and their impact on the positioning process. Just as positioning is the foundation for successful marketing, understanding the three Cs is the foundation for a positioning strategy that will set you apart from your competitors.

You will learn how to:

  • Jump-start your positioning by understanding what's really happening in the sales channel
  • Determine how your competitors are positioned and how to use that information
  • Size up your competition and set yourself apart
  • ... and much more!

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