Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.

Just under half (45%) of executives surveyed say Facebook has the most promise of all social networks for the year ahead.

The next most-cited network is Google Plus (13% of respondents), followed by LinkedIn (12%), Twitter (10%), Instagram (5%), YouTube (5%), Pinterest (2%), and Tumblr (1%).

Below, additional key findings from the report, which was based on data from a survey of 400 US-based marketing and advertising executives.

Network Presence

  • 76% of respondents say their company has an active presence on Facebook.
  • Just over half (52%) have a company account on Twitter.
  • LinkedIn and Google Plus (48%) are next, followed by YouTube (40%), Instagram (30%), Pinterest (23%), and Tumblr (7%).

About the research: The report was based on data from a survey of 400 US-based marketing and advertising executives.

Sign up for free to read the full article. Continue reading "Facebook Has Most Potential for Businesses: Marketing and Ad Execs" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji