B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

Asked to select the most important social platform for their organization, 68% of B2C marketers surveyed chose Facebook; Twitter was second (10% of respondents), followed by blogging (6%), and LinkedIn (6%).

In contrast, 33% of B2B marketers surveyed said LinkedIn was the most important social platform for their business; Facebook was second (31%), followed by Twitter (16%), and blogging (11%).

Below, additional key findings from the report, which was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).

Most Used Platforms

  • Facebook is the most commonly used social platform by both B2C and B2B marketers surveyed (97% and 89%, respectively).
  • B2C marketers are relatively more focused on YouTube, Pinterest, and Instagram, whereas B2B marketers are more focused on LinkedIn, Google+, and blogging. 

Weekly Time Commitment

  • 64% of marketers surveyed say they are using social media 6 hours or more on average per week—a slight increase compared with 2013, when 62% reported 6 or more hours a week.
  • 19% of marketers say they spend more than 20 hours on average each week on social media.

Benefits of Social Media Marketing

  • 92% of marketers surveyed say their social media efforts have generated more exposure for their businesses.
  • 80% say they have seen increased traffic from their social media efforts.

Planned Investments

  • In the near future, marketers plan to devote more time to blogging (68% of those surveyed plan to use more), YouTube (67%), Twitter (67%), LinkedIn (64%), and Facebook (64%).
  • B2B marketers say they are more likely to increase blogging activity (74%) compared with B2C marketers (63%).

About the research: The report was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).

Enter your email address to continue reading

The Most Important Social Network for Marketers

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji