Which social media analytics tools are most used and liked by marketers?
To find out, G2 Crowd recently examined more than 200 evaluations of social analytics tools on its software review platform by business, marketing, and analytics professionals.
Social analytics tools were defined in the report as platforms used for tracking, measuring, and reporting on social media account performance. The researchers ranked the tools based on customer satisfaction scores and the size of their market presence.
Some 82% of all reviewers say the social analytics tool they currently use meets their requirements, and 83% say they would be likely to recommend the platform they use.
Simply Measured had the highest overall customer satisfaction score of all the tools examined in the report and was named a Leader, which means it is both highly liked by users and has a large market presence.
Crimson Hexagon, Followerwonk, Tracx, and Unmetric were named High Performers, which means they also have high customer satisfaction scores, but they have a smaller market presence.
About the research: The report was based on data from 200 evaluations of social analytics on the G2 Crowd software review platform written by business, marketing, and analytics professionals.
Continue reading "The Top-Rated Social Analytics Tools by Marketers" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- What Makes a Brand Best-in-Class on Social Media
- Clubhouse Accessibility Issues: The Root of Its Decline
- Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
- What Marketers Need to Know About Clubhouse [Infographic]
- LinkedIn Content Engagement Benchmarks [Infographic]